Philips Advert
The Philips bodygroom advert opens with a young middle aged man talking to the viewer about the product he is selling. He then begins to explain the features of the product and the affects it gives. It is clear the advert is aimed at men, probably from the age of 18 (most common starting age of shaving) till about early 40's, late 50's. The advert is very soft and basic; white background, the man in a robe, and the product placed on a rich colour cushion giving it that classy look. The use of objects to give us an idea of what the 'bleep' words are is very cleverly used and gives the advert a touch of colour.
The digital platform used to view this advert is the internet, on youtube. The purpose of this advert is to promote the product and to entice viewers to make them want to purchase it. The image quality is very good, it is clear even when zoomed in at its close-up shots. The voice of the man is easily understood and is said at a steady pace. It is well filmed and overall an intriguing ad.
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