Ikea Advert
The advert begins with a child playing with his toys. It is clear in the advert, playing with toys makes mess. The words 'Tidy Up' appears on the screen, short and simple with very basic black font and a white background. It gives a clear picture of the message the advert is trying to get across. This is then followed and ended with a quick flip of different storage cabinets and the logo/name of the store. Although a child is mainly focused on in the advert, the target audience Ikea are aiming at is everyone. The digital platform used to show this advert is on the internet, through youtube.
The main purpose for making this advert is to promote the Ikea store. The idea is to encourage/persuade their audience into buying their merchandise. There were a variety of different shots used in the advert to make the advert look more interesting to the viewer. Having said that, the image quality was poor. The picture was slightly blurred and this let down the advert. Also letting down the advert was the sound. As loud and catching it was at the beginning, it slowly became annoying.
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