Wednesday, 14 September 2011
User Generated Analysis 1
This user generated video shows a guy introducing his act, it then follows with him singing Sandy from grease. The target audience for a video like this is the younger generation, from teens upwards. The digital platform this video appears on is the internet, via the video-sharing website, youtube. The purpose of most user generated videos is entertainment. This video is certainly an entertaining clip to watch. With the sound quality good and the singing bad, it falls in an alright pitched catergory. The sound quality is average, however the filming quality is bad, with only 1 shot shown throughout the entire video it lacks variety and interest. The comedy part of this video luckily makes up for all of the other absences.
Viral Market Analysis 2
Philips Advert
The Philips bodygroom advert opens with a young middle aged man talking to the viewer about the product he is selling. He then begins to explain the features of the product and the affects it gives. It is clear the advert is aimed at men, probably from the age of 18 (most common starting age of shaving) till about early 40's, late 50's. The advert is very soft and basic; white background, the man in a robe, and the product placed on a rich colour cushion giving it that classy look. The use of objects to give us an idea of what the 'bleep' words are is very cleverly used and gives the advert a touch of colour.
The digital platform used to view this advert is the internet, on youtube. The purpose of this advert is to promote the product and to entice viewers to make them want to purchase it. The image quality is very good, it is clear even when zoomed in at its close-up shots. The voice of the man is easily understood and is said at a steady pace. It is well filmed and overall an intriguing ad.
The Philips bodygroom advert opens with a young middle aged man talking to the viewer about the product he is selling. He then begins to explain the features of the product and the affects it gives. It is clear the advert is aimed at men, probably from the age of 18 (most common starting age of shaving) till about early 40's, late 50's. The advert is very soft and basic; white background, the man in a robe, and the product placed on a rich colour cushion giving it that classy look. The use of objects to give us an idea of what the 'bleep' words are is very cleverly used and gives the advert a touch of colour.
The digital platform used to view this advert is the internet, on youtube. The purpose of this advert is to promote the product and to entice viewers to make them want to purchase it. The image quality is very good, it is clear even when zoomed in at its close-up shots. The voice of the man is easily understood and is said at a steady pace. It is well filmed and overall an intriguing ad.
Tuesday, 13 September 2011
Viral Market Analysis 1
Ikea Advert
The advert begins with a child playing with his toys. It is clear in the advert, playing with toys makes mess. The words 'Tidy Up' appears on the screen, short and simple with very basic black font and a white background. It gives a clear picture of the message the advert is trying to get across. This is then followed and ended with a quick flip of different storage cabinets and the logo/name of the store. Although a child is mainly focused on in the advert, the target audience Ikea are aiming at is everyone. The digital platform used to show this advert is on the internet, through youtube.
The main purpose for making this advert is to promote the Ikea store. The idea is to encourage/persuade their audience into buying their merchandise. There were a variety of different shots used in the advert to make the advert look more interesting to the viewer. Having said that, the image quality was poor. The picture was slightly blurred and this let down the advert. Also letting down the advert was the sound. As loud and catching it was at the beginning, it slowly became annoying.
The advert begins with a child playing with his toys. It is clear in the advert, playing with toys makes mess. The words 'Tidy Up' appears on the screen, short and simple with very basic black font and a white background. It gives a clear picture of the message the advert is trying to get across. This is then followed and ended with a quick flip of different storage cabinets and the logo/name of the store. Although a child is mainly focused on in the advert, the target audience Ikea are aiming at is everyone. The digital platform used to show this advert is on the internet, through youtube.
The main purpose for making this advert is to promote the Ikea store. The idea is to encourage/persuade their audience into buying their merchandise. There were a variety of different shots used in the advert to make the advert look more interesting to the viewer. Having said that, the image quality was poor. The picture was slightly blurred and this let down the advert. Also letting down the advert was the sound. As loud and catching it was at the beginning, it slowly became annoying.
Monday, 12 September 2011
Starting Up
My name is Aisha Amer and I am a new blogger. As part of my media course, my first project is to make a blog. I will be posting updates on how my course is going and sharing with you videos I have produced on my course. I'm still adapting to blogger life so bare with me and hope you enjoy...
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