Introduction to TV advertising

TV Advertising
TV advertising is television programming produced and paid by an organisation who send a message, usually with the intention to market their product through adverts.

Characteristics of three different contemporary TV adverts:
- Persuasive
- unforgettable characters and personalities
- originality - catchy theme tunes make an advert stand out
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How many adverts is it estimated that the average American consumes everyday? Where do you see adverts?
It is estimated that the average American views over 3,000 adverts every day. These ads are seen on bus billboards, TV adverts, supermarket shelves, windows, in telephone booths and even on floors.

What is the second most uttered word in the world?
Studies show that the most uttered word in the world is OK. This being understandable, however the second most uttered word in the world is coca-cola. Coca-cola ads have been around for several years, its audiences have reached worldwide as well as the product itself being known around the globe. It is because of this that it is the second most uttered word in the world.

Sometimes advertisers use a character or personality to help sell a product, why is this?
Characters and personalities are used to help connect viewers. For example, the Kellogg's Frosties advert uses the tiger to captivate the target audience making the advert worth watching. Without it the advert would have no appeal and would therefore loose interest.

Does advertising always work? Give an example.
Advertising doesn't always work. Sometimes a product misses the market and would fall. For example, the advert promoting the car, Edsel, didn't reach viewers expectations. It wasn't the ad itself it was the product that let it down which made the advert loose interest.

What research is an important phase of making a TV advert?
The research shown to be important when making a TV advert is primary research. This is conducted by asking selected groups of consumers questions to help them gather ways in improving the ad.

What does research show are effective methods of advertising?
Research shows that by using repetition in an ad it engages consumers and makes a memorable advert. Also by using animals, dogs in particular, and babies it captures the audience as some may relate to the ad and others may find it interesting to watch.

How do adverts stop us from turning over?
Adverts stop us viewers from turning over because they are entertaining and captivating. With them being this it draws viewers in and keeps them hooked throughout the ad.

What is the future of advertising?
As you know advertising is inescapable. There forever shall be ads but in order to make sure these ads get views a possible future for advertising is paying viewers to watch their ads.