| Type of persuasive technique | Advert which uses this technique |
| The anecdote: Personal experience or story, which is sold to us as proof. | http://www.youtube.com/watch?v=ftPxQ2hrrjE&feature=related |
| Adjectives: Crisp, fresh, healthy, nutritious, etc. | http://www.youtube.com/watch?v=Q51XIceZRqw |
| Repetition: Key points, positives about the product, themes etc. | http://www.youtube.com/watch?v=f-yEWZTBQ64 |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious. | http://www.youtube.com/watch?v=kzoagsjlUv4 |
| Fact: A statement that is true and can be proven. | http://www.youtube.com/watch?v=tJCD3ZJfrnk |
Tuesday, 1 November 2011
Advertising techniques
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