Target Audiences
This advert is targeted at everyone from parents to grandparents to children to car-owners to young adults. It is a speeding awareness ad displaying the affects of speeding. The main audience is car-owners, partially because they are in the drivers seat and in-control of the rate of speed the car is travelling at. It is also for the audience of children and teenagers, it is believed many young people die from car accidents due to being distracted and not paying attention on the road. The use of a young girl in the advert delivers empathy and it is because she is so young it'll have a lasting affect on the audience. Also the basic simplicity of the advert makes it understandable to all ages.
The main target audience for this advert is 21-40 year old's, reason being because it an advert for cider and cider is associated with being a man's drink.
http://www.youtube.com/watch?v=u48SeB7dYFU
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