In-camera edit

Organising files

Setting up scratch disk

When setting up a scratch disk you need to open up final cut pro and then click on the 'final cut pro' icon on the left hand side of the tool bar at the top of the page. When done this scroll down and click on 'system settings'.

Once the system settings file is open, you should click on the first set box at the top of the scroll box in the middle of the file. 

Finder should then pop up and you should click onto 'macintosh HD 2'. Your next step is to make a new folder in the file. 

Like so... 

For example; Aisha Amer.

After you've named your file you click create and then you double click on your file and click choose. 

The next step is to set your file for waveform cache, thumbnail cache and autosave vault. You simply do all three of these by clicking on the set button allocated next to each heading. 

That done you click 'ok' and you have now set up your scratch disk.

Advert

ASA

Target Audiences

This advert is targeted at everyone from parents to grandparents to children to car-owners to young adults. It is a speeding awareness ad displaying the affects of speeding. The main audience is car-owners, partially because they are in the drivers seat and in-control of the rate of speed the car is travelling at. It is also for the audience of children and teenagers, it is believed many young people die from car accidents due to being distracted and not paying attention on the road. The use of a young girl in the advert delivers empathy and it is because she is so young it'll have a lasting affect on the audience. Also the basic simplicity of the advert makes it understandable to all ages.

http://www.youtube.com/watch?v=FS5f73EHRhA

The main target audience for this advert is 21-40 year old's, reason being because it an advert for cider and cider is associated with being a man's drink.

http://www.youtube.com/watch?v=u48SeB7dYFU