In-camera edit

Organising files

Setting up scratch disk

When setting up a scratch disk you need to open up final cut pro and then click on the 'final cut pro' icon on the left hand side of the tool bar at the top of the page. When done this scroll down and click on 'system settings'.

Once the system settings file is open, you should click on the first set box at the top of the scroll box in the middle of the file. 

Finder should then pop up and you should click onto 'macintosh HD 2'. Your next step is to make a new folder in the file. 

Like so... 

For example; Aisha Amer.

After you've named your file you click create and then you double click on your file and click choose. 

The next step is to set your file for waveform cache, thumbnail cache and autosave vault. You simply do all three of these by clicking on the set button allocated next to each heading. 

That done you click 'ok' and you have now set up your scratch disk.

Advert

ASA

Target Audiences

This advert is targeted at everyone from parents to grandparents to children to car-owners to young adults. It is a speeding awareness ad displaying the affects of speeding. The main audience is car-owners, partially because they are in the drivers seat and in-control of the rate of speed the car is travelling at. It is also for the audience of children and teenagers, it is believed many young people die from car accidents due to being distracted and not paying attention on the road. The use of a young girl in the advert delivers empathy and it is because she is so young it'll have a lasting affect on the audience. Also the basic simplicity of the advert makes it understandable to all ages.

http://www.youtube.com/watch?v=FS5f73EHRhA

The main target audience for this advert is 21-40 year old's, reason being because it an advert for cider and cider is associated with being a man's drink.

http://www.youtube.com/watch?v=u48SeB7dYFU

Analysis of 3 different ads

Advert 1
Product name: Compare the market
Persuasive techniques: The persuasive techniques used in this advert is the use of repetition and characters, both these things engage an audience and are memorable factors.
Product USP: The unique selling point of this product is the use of meerkats they help sell the product because they are memorable characters.
http://www.youtube.com/watch?v=b_2Az4HjiQo


Advert 2
Product name: L'Oréal Paris Volume Lash Mascara
Persuasive techniques: The persuasive techniques of this product is the way in which it shows and describes the uses and effects of the mascara. Also the use of celebrity endorsement helps influence the sell of the product.
Product USP: The unique selling point of this product is the use of beauty appeal as it attracts and sways the eye of the viewer into buying. It gives off the impression 'if you buy this you will look and feel beautiful'.
http://www.youtube.com/watch?v=TNeZgXFeqFc


Advert 3
Product name: Yeo Valley
Persuasive techniques: The persuasive techniques used to help sell this product is the characters and song. The juxtaposition of the rap and the farmers make the advert and product unique and stand out.
Product USP: The unique selling point used is the rap and song the characters in the ad sing. This is because it is memorable and people can relate to it.
http://www.youtube.com/watch?v=iXk9qoRtlno&feature=related