Sunday, 6 November 2011
Tuesday, 1 November 2011
Advertising techniques
| Type of persuasive technique | Advert which uses this technique |
| The anecdote: Personal experience or story, which is sold to us as proof. | http://www.youtube.com/watch?v=ftPxQ2hrrjE&feature=related |
| Adjectives: Crisp, fresh, healthy, nutritious, etc. | http://www.youtube.com/watch?v=Q51XIceZRqw |
| Repetition: Key points, positives about the product, themes etc. | http://www.youtube.com/watch?v=f-yEWZTBQ64 |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious. | http://www.youtube.com/watch?v=kzoagsjlUv4 |
| Fact: A statement that is true and can be proven. | http://www.youtube.com/watch?v=tJCD3ZJfrnk |
Introduction to TV advertising
TV Advertising
TV advertising is television programming produced and paid by an organisation who send a message, usually with the intention to market their product through adverts.
Characteristics of three different contemporary TV adverts:
- Persuasive
- unforgettable characters and personalities
- originality - catchy theme tunes make an advert stand out
_______________________________________________________________________
How many adverts is it estimated that the average American consumes everyday? Where do you see adverts?
It is estimated that the average American views over 3,000 adverts every day. These ads are seen on bus billboards, TV adverts, supermarket shelves, windows, in telephone booths and even on floors.
What is the second most uttered word in the world?
Studies show that the most uttered word in the world is OK. This being understandable, however the second most uttered word in the world is coca-cola. Coca-cola ads have been around for several years, its audiences have reached worldwide as well as the product itself being known around the globe. It is because of this that it is the second most uttered word in the world.
Sometimes advertisers use a character or personality to help sell a product, why is this?
Characters and personalities are used to help connect viewers. For example, the Kellogg's Frosties advert uses the tiger to captivate the target audience making the advert worth watching. Without it the advert would have no appeal and would therefore loose interest.
Does advertising always work? Give an example.
Advertising doesn't always work. Sometimes a product misses the market and would fall. For example, the advert promoting the car, Edsel, didn't reach viewers expectations. It wasn't the ad itself it was the product that let it down which made the advert loose interest.
What research is an important phase of making a TV advert?
The research shown to be important when making a TV advert is primary research. This is conducted by asking selected groups of consumers questions to help them gather ways in improving the ad.
What does research show are effective methods of advertising?
Research shows that by using repetition in an ad it engages consumers and makes a memorable advert. Also by using animals, dogs in particular, and babies it captures the audience as some may relate to the ad and others may find it interesting to watch.
How do adverts stop us from turning over?
Adverts stop us viewers from turning over because they are entertaining and captivating. With them being this it draws viewers in and keeps them hooked throughout the ad.
What is the future of advertising?
As you know advertising is inescapable. There forever shall be ads but in order to make sure these ads get views a possible future for advertising is paying viewers to watch their ads.
TV advertising is television programming produced and paid by an organisation who send a message, usually with the intention to market their product through adverts.
Characteristics of three different contemporary TV adverts:
- Persuasive
- unforgettable characters and personalities
- originality - catchy theme tunes make an advert stand out
_______________________________________________________________________
How many adverts is it estimated that the average American consumes everyday? Where do you see adverts?
It is estimated that the average American views over 3,000 adverts every day. These ads are seen on bus billboards, TV adverts, supermarket shelves, windows, in telephone booths and even on floors.
What is the second most uttered word in the world?
Studies show that the most uttered word in the world is OK. This being understandable, however the second most uttered word in the world is coca-cola. Coca-cola ads have been around for several years, its audiences have reached worldwide as well as the product itself being known around the globe. It is because of this that it is the second most uttered word in the world.
Sometimes advertisers use a character or personality to help sell a product, why is this?
Characters and personalities are used to help connect viewers. For example, the Kellogg's Frosties advert uses the tiger to captivate the target audience making the advert worth watching. Without it the advert would have no appeal and would therefore loose interest.
Does advertising always work? Give an example.
Advertising doesn't always work. Sometimes a product misses the market and would fall. For example, the advert promoting the car, Edsel, didn't reach viewers expectations. It wasn't the ad itself it was the product that let it down which made the advert loose interest.
What research is an important phase of making a TV advert?
The research shown to be important when making a TV advert is primary research. This is conducted by asking selected groups of consumers questions to help them gather ways in improving the ad.
What does research show are effective methods of advertising?
Research shows that by using repetition in an ad it engages consumers and makes a memorable advert. Also by using animals, dogs in particular, and babies it captures the audience as some may relate to the ad and others may find it interesting to watch.
How do adverts stop us from turning over?
Adverts stop us viewers from turning over because they are entertaining and captivating. With them being this it draws viewers in and keeps them hooked throughout the ad.
What is the future of advertising?
As you know advertising is inescapable. There forever shall be ads but in order to make sure these ads get views a possible future for advertising is paying viewers to watch their ads.
Sunday, 16 October 2011
Video Profile Evaluation
Unfortunately due to my video profile only partly uploading I am unable to present my video on my blog. It can be resolved however I haven’t the right equipment, software, and time to do so. This has affected my feedback evaluation as I am unable to identify the good and bad aspects of my video, based on what other people thought about it. In result I am going to give my own feedback and review my experience on the project.
When given the task to make a video profile, I had so many initial ideas on what I wanted it to look like, how I wanted it to be filmed, what shots I’ll use, how I’ll structure it etc. This stage, the pre-production stage was the most exciting and stressful part of the project. With so many ideas flowing through my mind, it was frustrating to decide on a final idea. When decided and at the beginning of filming, my decision changed again leading me to re-write my script. This affected my filming time but not drastically.
The filming process was enjoyable. I was camera operator for my partner which I felt I fulfilled well. The shots were accurate and original. It had variety and interest. I and my partner both shared the role of camera operator when filming my scenes. I particularly enjoyed and liked the bird’s eye view pan of me inside the college which contained footage of the college from different angles. I thought it was very well filmed as it went from a close-up of me introducing my college, to a zoomed out bird’s eye view shot of me, to then a pan shot of the college. It really focuses on the inner image subtracting the background, then the background drawing less focus to the image.
The post-production stage was interesting. Having experience with using final cut pro, I was familiar with the software which made it easier when editing. The editing process consisted of the uploading and inserting of the footage, having to organise the clips by re-naming them, the importing of music, inserting transitions and rendering the video, the structure of the video; what order the footage would go on in the timeline and the overall presentation of the advert. During this stage I progressed with my editing skills, I was able to try out and learn different techniques and also challenge myself which I always enjoy doing.
The feedback I would give myself, starting with the pros is I liked the typing soundtrack when it came to titles; it really went with the typewriter text. I also thought the transitions linking each scene fitted well and ran smoothly. The cons, the most important and noticeable one is to include more scenes and information, also to include a couple more shots and to adjust the sound levels ensuring that all scenes with talking audio in are at the same level.
Glossary of Terms
Key Terms - Describe and Explain the Meaning of each term, give examples where appropriate.
Video Formats (e.g. mov, avi) - Video formats are different layers of video transmission and storage. There are several types of video formats. AVI, short for Audio Video Interleave is the file format for Microsoft’s video for windows standard.
Streaming - Streaming is a simple way of viewing or listening to things live on the internet without having to wait for the file to fully download before you can view or hear it.
File Compression - File Compression is commonly used when sending a file from one computer to another over a connection that has limited bandwidth (the range of frequencies used for transmitting a signal).
The compression makes the file smaller allowing it to send faster.
Aspect Ratio 4:3, 16:9 - Aspect ratio is the ratio of the width of an image to its height. For example if the width of an image was 4 and the height of the image was 3, the aspect ratio of the image would be expressed as 4:3.
Frame Rates - A frame rate is the number of frames or images that are projected or displayed per second.
Tuesday, 11 October 2011
Script for video profile
Scene 1
Audio
My life? What do you wanna know?
My name? Aisha
Age? 16
Occupation? currently unemployed
Siblings? I have 3, 2 brothers; one older, one younger and an older sister
Visual
Mid-shot throughout, white background
Smooth transition along with text slide
Scene 2
Audio
Education? Here it is... City of Westminster College
I am in my first year studying BTEC level 3 TV & film and new media. I fully enjoy the course I am doing and I have a huge interest in media as a whole.
My initial plan was to study A-level Psychology, Sociology, Media and Spanish but unfortunately I didn't get enough GCSE's at A*-C to do so.
Career Plans? I hope to become a Psychologist somehow or a production manager or maybe work in advertising. i see myself doing something practical; sitting in an office is not me. A job worth waking up for.. yes please.
Visual
Over-the-Shoulder front view of the college
Mix-up of close-ups, over-the-shoulder shots and extreme close-ups
Transition between education and career plan scene, text slide
Scene 3
Audio
Friends are the family I choose for myself
'You've got a friend in me' soundtrack
Visual
Long-shot
Collage of pictures
Text slide
Scene 4
Audio
Background? Im half Egyptian, half Welsh. My dad being Egyptian and my mom Welsh. I have a huge family on my dads side, i know like every one of them. I don't know any of my relatives on my moms side. My mom had a really tough childhood, not knowing her biological mother, her biological father not giving a shit. She was in and out of foster care until her uncle, her dads brother, and his wife adopted her. She had to leave school at an early age to care for her aunt/mother as she had cancer and her uncle/father was out working all the time. She later then lost her mother at 19 then shortly after her father passed. This left her in a bad way, it caused her to get involved in drugs and crime, introduced her to bad relationships and prison life. It saddens me that my mother went through all of that but it is her strength that I admire the most, it inspires me and makes me more determined to live a good life for her.
Dusty Springfield 'I only wanna be with you' soundtrack
Visual
Close-up throughout
soft transition to next scene, text slide
Scene 5
Audio
Interests?
Music playing
Visual
Either background of images that symbolise interests or clips of different images through using the blue screen
Close-up shot when speaking
Ending text slide
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