Advert 1
Product name: Compare the market
Persuasive techniques: The persuasive techniques used in this advert is the use of repetition and characters, both these things engage an audience and are memorable factors.
Product USP: The unique selling point of this product is the use of meerkats they help sell the product because they are memorable characters.
http://www.youtube.com/watch?v=b_2Az4HjiQo
Advert 2
Product name: L'Oréal Paris Volume Lash Mascara
Persuasive techniques: The persuasive techniques of this product is the way in which it shows and describes the uses and effects of the mascara. Also the use of celebrity endorsement helps influence the sell of the product.
Product USP: The unique selling point of this product is the use of beauty appeal as it attracts and sways the eye of the viewer into buying. It gives off the impression 'if you buy this you will look and feel beautiful'.
http://www.youtube.com/watch?v=TNeZgXFeqFc
Advert 3
Product name: Yeo Valley
Persuasive techniques: The persuasive techniques used to help sell this product is the characters and song. The juxtaposition of the rap and the farmers make the advert and product unique and stand out.
Product USP: The unique selling point used is the rap and song the characters in the ad sing. This is because it is memorable and people can relate to it.
http://www.youtube.com/watch?v=iXk9qoRtlno&feature=related
